Guest Blog Series: D'Zine Hub Interiors 

This week we sat down (virtually) with Adele Horwood from D’Zine Hub Interiors as the first interior designer in our “Interior Inspirations” Guest Blog Series.

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How did you get into the Interior Design industry?

In 2004, I worked as an administrative and personal assistant for an Interior Design company. This is where my love for interiors evolved and I knew instantly that I was going to do something creative! I then went on and studied an Interior Decorating online course. In 2015, I worked as an Interior Decorator for a furniture manufacturing company in their local showroom in Knysna, where I learnt a great deal on the quality, design, and craftsmanship of making solid wooden furniture. I decided to pursue my passion in 2020 and started my own Interior Decorating company, D'Zine Hub Interiors.

My creative journey has taught me an appreciation for different styles of interior decorating, allowing me to gain in-depth knowledge of furniture, fabrics, design and the ever-growing base of South African design brands.

How would you describe your design style, and where do you draw most of your interior inspiration from?

I prefer not to limit myself to one design style as I enjoy working on a variety of different home interiors. If I had to narrow down a common thread in my work, I’d say "Classic-contemporary with eclectic twists”. I love modern designs and the Scandinavian style with urban and industrial touches! I find inspiration everywhere: in colour, fabrics, textures, nature and sometimes base a whole room on the style of a specific piece of furniture or artwork.   

What is your favourite interior trend at the moment?

I think this year will bring more colour, playful designs and bold statements through art and décor.

What made you choose our Outeniqua Oak Coffee Table for your interior styling?

I wanted to bring some Solid Oak into the interiors, and I found this piece to be the perfect choice. I love this simple yet stylish coffee table design with its soft rounded edges that make a clear design statement. I also love the Mid-Century inspired style!


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What décor pieces/styles/colours do you feel pair best with the design of our Outeniqua Collection?

I think the Outeniqua collection is very versatile where the pieces can be used with many styles - modern, contemporary, and classical. I can see the round coffee table, for example, working beautifully with a tan brown leather sofa in a modern/industrial setting with a weathered rug and occasional chair.

We are all about supporting local and think it’s so important to collaborate locally as businesses! Community over competition every time. What are some of your favourite Proudly South African interior brands?

Yes, we are seeing more and more amazing local South African interior brands emerging - it's so awesome to see the talent we have here in SA!

  • My absolute favourite - PETER PHAROAH FINE ART in Wilderness. I love his African-contemporary inspired style. I absolutely love his work and his passion for Africa.
  • Modern Gesture - innovative African-inspired, hand-crafted light pendants.
  • Minima - South African designer JACQUES CRONJE. I love their digitally cut wooden lighting & furniture using geometric and curved forms - such impeccable attention to detail.


And the list goes on.....I have too many to mention!

What is your favourite design quote?

“Design is not what the object looks and feels like. Design is how it works.” - Steve Jobs


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